The Rising Popularity of Cannabidiol (CBD) Infused Beverages
The Rising Popularity of Cannabidiol (CBD) Infused Beverages
It seems wherever you turn nowadays, you're bound to find someone singing the praises of the powerful herb, cannabis. While recreational marijuana often steals the spotlight, its non-psychoactive sibling, cannabidiol (CBD), is rapidly gaining recognition - especially in the beverage industry. CBD-infused beverages are quickly becoming a go-to for many people, offering a myriad of health benefits without the high.
The rising popularity of CBD-infused beverages appears, in part, to be a natural extension of the greater acceptance and normalization of CBD products. These beverages are positioning themselves as wellness drinks, closely following on the heels of other trending health drinks such as kombucha and smoothie bowls. However, it's not just their healthful promise that's winning consumers over. The versatility and convenience of CBD-infused beverages also appeals to an increasingly on-the-go society.
What are CBD Infused Beverages?
CBD-infused beverages are drinks that incorporate CBD, a natural compound found in the cannabis plant renowned for its various health benefits. Unlike its cousin, Tetrahydrocannabinol (THC), CBD does not impart any psychoactive effects, meaning that it doesn’t make users high. Most importantly, it is completely legal, which fuels its popularity further.These drinks come in a variety of forms, including tea, coffee, juices, energy drinks, beers, and even wine. Some offer CBD in its pure form, while others combine it with a range of other active ingredients known for their wellness benefits, creating a more potent wellness cocktail.
The Advantages of CBD Infused Beverages
CBD, when consumed in beverage form, has a lot to offer. Here are some compelling reasons that have led to their skyrocketing popularity:1. Digestive Health: One of the prime benefits related to CBD-infused drinks is their positive effect on the digestive system. CBD interacts with the endocannabinoid system in your gut, aiding digestion and potentially helping to alleviate conditions like irritable bowel syndrome.
2. Pain Relief: CBD has been touted for its anti-inflammatory properties and pain relief potentials. For individuals dealing with chronic pain conditions or post-workout soreness, a CBD-infanced beverage can be a soothing choice.
3. Mood Enhancer: CBD is also said to have mood-enhancing capabilities, potentially assisting in treating conditions such as anxiety and depression. Users often report a general sense of relaxation after consumption.
The Market Trends and Future of CBD Infused Beverages
The rise in CBD beverage popularity is evident from market trends alone. A report from Fortune Business Insights estimates that the CBD beverage market growth will reach $14.67 billion by 2026, up from $227 million in 2018. This increase is a clear indicator of consumer interest and acceptance of these products.The future of CBD-infused beverages appears more than promising, as they continue to penetrate mainstream markets. Major beverage players like Coca-Cola and Corona beer parent company, Constellation Brands, have shown interest in this segment, hinting at a possible collaboration with cannabis companies.
Furthermore, with the ever-growing research and understanding of the health benefits of CBD, it's reasonable to expect an increasing number of consumers showing interest, leading to further surge in the demand for such products.
Conclusion
Despite the set of challenges that the industry currently faces, such as strict regulations and a lack of comprehensive scientific research, CBD-infused beverages continue their march towards mainstream popularity. They offer a novel, delicious, and easy way for consumers to enjoy the benefits of CBD.Their potential to address a plethora of health concerns, coupled with the increasing acceptance of CBD worldwide, have set the stage for an exciting, growing and diversifying market. Looking at their success and the ongoing trends, it's safe to say that CBD-infused beverages are here to stay.
As always, it's important for consumers to research and make informed decisions about their consumption habits. If you're considering diving into the world of CBD-infused beverages, consult with a healthcare professional to ensure you're making a safe and healthy choice.
